REDDIT STREAMING APP
Conceptual redesign of Reddit’s brand into a streaming app experience inspired by its existing identity and community-driven culture.
Project Overview
Role
Tools
Duration
UX/UI Design, Branding & Visual Identity Design
Figma
2 weeks
Goal
We all know the beloved Reddit app, but what if Reddit expanded its brand into a streaming service? This project explores what that experience could look like through a conceptual streaming app inspired by Reddit’s existing identity and community driven culture.
Brand guidelines
For this project, I worked within Reddit’s existing brand guidelines, so I made sure to thoroughly review and understand them before beginning the design process.
Concept Development
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Integrated Reddit’s community-driven experience into the app concept
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Designed around communities and discussion threads to maintain brand authenticity
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Used Reddit’s existing brand identity as a foundation for the streaming experience
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Focused on making the concept feel recognizably “Reddit” beyond just visual branding
Wireframes
I combined familiar streaming app patterns with Reddit’s existing design patterns to create an experience that felt easy to use while still staying true to the Reddit brand.
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